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ISSUE COMMUNICATON
SERVICES
PR MONITORING
News monitoring is the simplest way to quickly respond to movements in the market. Our news monitoring services are conducted by experts.
We will select the news search keywords that are right for your company, choose the articles you need, and provide a SMART monitoring report every morning at the appointed time.
You can check your articles, competitors' articles, and market movements everyday through the issue communication monitoring service.
We also provide real-time monitoring of news for crisis management and offer early warning services via text message and email.
Daily News Clipping
We search major daily newspapers and portal sites based on established keywords and content, then gather and send only the news you want--organized based on date, medium, title, and summary--in the morning.
News monitoring is a service that helps you understand your company, your competitors, and the market conditions through daily online and offline articles.
Monthly Magazine Clipping
We monitor monthly magazines in various fields such as women, men, membership, living, and travel. We scan the customer's articles and submit them in a report before printing and shipping the report or uploading it to your global website, at your request.
Broadcasting News Monitoring
We monitor real-time news of public TV (KBS, SBS, MBC) and cable TV. When news based on the content of the client’s request is found, we provide text services in real time.
SOV Analysis
We analyze SOV (Share Of Voice) between companies competing in the same market. We also measure the number of articles and advertisements from companies in daily newspapers, monthly magazines, and online. We then provide reports in the form requested by our clients, such as Excel or PowerPoint.
PR CONSULTING
We diagnose from the media and the public's perspective
Situation and Background
Target Audience analysis
Media analysis
PR goal setting
Strategies and key messages
PR Activities Suggestions
What are the contents?
Who will you deliver to?
How can we use media to communicate effectively?
What is the purpose of PR activities?
What is the easiest way to reach consumers?
What are effective PR programs?
What situation are you in?
What are the characteristics of the target?
Where can it be exposed?
Why did you consider PR?
How can we achieve our goals?
What should be prepared in detail?
PUBLICITY
Our publicity initiatives are localized to suit your situation in Korea. Localized material is confirmed for the client before delivery to the press. We do our best to deliver the best coverage and express the message across Korea.
Press Release
Press releases are PR activities that publish corporate issues (launches, events, social contributions) across many media platforms.
A press release should be easy to organize and should deliver the company’s intended message to the media. To ensure that the client's press release is as widely distributed as possible, ISSUE COMMUNICATION will work to analyze the media and create a media list according to the specific industry.
Based on the client's request, we write a draft press release from an expert perspective, and then create the press release through a coordination of opinions and review. After distributing the press release, we will monitor it in real time and submit the results in a report, including the English summary at the client’s request.
It is the mission of ISSUE COMMUNICATION to do our best in each process until a corporate issue becomes headline news.
Feature Article
Establish strategies to create loyal customers and pitch the featured articles to the media. Position your brand successfully to match the company’s direction.
Develop a story about your brand or product so that the consumer can sympathize. Select items in the feature article by studying changes in the media and industry environment, as well as seasonality considerations. Continuously expose brand or product to targeted media to drive consumer trends.
Developed media list
Interview
The interview is a PR plan that uses a company's SPOKESPERSON to inform the public directly about competitiveness in the market, differentiation from competitors, and overall direction of the company. In general, the interview is performed by company representatives, but major executives and developers may implement the interview depending on the size and circumstances of the company. In the course of the process, we will create an interview proposal to identify issues related to the content of the interview, and then forward this content to the media. We will begin by submitting the interview proposal to the reporter of the TARGET media and confirm its progress.
Advertorial
ADVERTORIAL is a compound word of ADVERTISEMENT and EDITORIAL, involving the art of advertising articles.
BUYING the page is the same process as an advertisement, but because the content exists in the form of an article, it is necessary to consult with the media to develop rational content based on facts.
If the content on the page is not written effectively, it may not be able to gain the trust of the reader. Therefore, a publicity plan requires the ability to create content that can attract readers’ attention and interest.
We establish the TARGET media and discuss the content with the advertisers before proceeding to the advertorial.
It is mainly carried out in the monthly magazine, but it can also be completed in daily newspapers and broadcasting depending on the case.
Other PR activities
We can implement various PR activities such as OP-ED, Fam tour, Endorser, or a Photo session. Please contact us for more details.
ONLINE PR
Many issues take place in the online world outside the offline realm. We must now take a step further in the area of O2O (Online to Offline) through mobile devices. We provide digital solutions by capturing a variety of signals, including customer perceptions, preferences, and behavior patterns as they appear online.
We use resources like blogs and SNS to create a communication channel that contributes substantially to marketing achievements.
A company's online content can be easily accessed, but not everyone can succeed with that information. A thorough understanding of the brand and analysis of user attitudes are the tools that will help us reach our desired goals.
We plan to implement active two-way communication through well-planned online content. We will strategically approach our PCs and mobile environments to ensure our messages reach consumers.
We provide a wrap-up report so that PR activities can be modified, supplemented, and maintained. We also produce quantitative and qualitative data based on the activity of each channel.
PRESS EVENT
If circumstances exist that may be of interest to the market, we will invite you to a press event.
We provide everything for PR events such as the location of the venue, invitation of reporters, RSVP, and banner design, so that the event can proceed smoothly.
We propose differentiations of space utilization, effective networking, and creative media sessions, as well as what concept would be best for the event. In addition, we organize detailed timetables, reporter lines, and Q & A sessions to meet well-designed scenarios.
EVENT PROMOTION
If you need a method to strengthen your contact with the consumer, we offer a variety of online/offline event promotions. ISSUE COMMUNICATION does not suggest events that cannot create an issue.
In addition to continuous communication with consumers through unified messages, we offer propositions for how events can be visualized, informed, and communicated to clients. We also suggest ways to utilize video, celebrity, and infra-publications.
We provide various online/offline promotions, mobile events, experiential marketing, and promotions utilizing seasonality, as well as result reports on page views (PV), participation rates, and creation and dissemination of content for event promotions.
Press release localization
Confirmation of press release
Distribution of the press
News monitoring
Submit wrap-up report